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ABOUT US

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SOUTH BRONX 1970s

I created Daily Bread because I wanted to build something that actually represented the New York I know.

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Not the polished version people try to sell online,  the real version.

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A lot of the inspiration comes from classic hip-hop, old NYC street photography, bodegas, subway rides, and moments most people walk past without noticing.

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Every collection is designed like a time capsule from the city.

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Daily Bread isn't about appealing to everyone.

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It's about simplicty and giving the people what they want. 

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It's about STREETWEAR that feel connected to culture, storytelling, and real life.

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